In the world of e-commerce, growth is everything. The key to growth is not only acquiring new customers, but also ensuring that you satisfy your existing customers too, in a financially sustainable way. That’s where experiment-driven design comes in.
What is Experiment-Driven Design?
Experiment-driven design is a data-centric approach to product development that relies on rapid experimentation to validate assumptions and drive decision making. By running frequent experiments and constantly collecting data about your customers' behaviour, you can make informed decisions about where to focus your energy and resources. What features to build…how to market your product…and what direction your business should go in next.
Why Experiment-Driven Design Works
There are several reasons why experiment-driven design is such an effective growth strategy. First of all, it allows you to rapidly test different hypotheses about your business without having to make huge bets up front. Second, it helps you build a deep understanding of your customers' needs and desires. And third, it gives you the flexibility to course-correct as you learn new things about what works and what doesn't.
How to Get Started with Experiment-Driven Design
If you're thinking about using experiment-driven design to grow your business, you need to start by getting clear on one thing - your test hypotheses. These are the assumptions you're making around your customer experience that you want to improve. These form the basis of your testing strategy. You can have many hypothesis you want to test, but you’ll need to take them one at a time, so prioritisation is key. Once you know what you want to test, you can start designing experiments to run. Each experiment leads you a step closer to understanding your customer, and building a more valuable business.
Experiment-driven design is a powerful tool for business growth when done correctly.
So what are you waiting for? Get out there and start experimenting!
